Email Marketing

Infrastructure

Set up signup forms tracking
Set up tracking for all custom events
Add web tracking to your site
Set up measuring for eCommerce events
Integrate your ESP (if possible) with your website.
Set up Google Analytics tracking with your ESP

Per Email

Industry & competitors research
Flow creation/improvement and campaign calendar
Building pop ups using lead-capturing best practices
Design, copywriting, setup, and QA of your emails
A/B testing and optimization (if necessary)
You will be required to give content of the email campaign you wish to send.

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