All American Print Supply: an 8.7x return on ad spend.
A full-stack rebuild across paid search, social, SEO, and HubSpot automation took a B2B leader from wasted ad budget to a sustained 8.7x blended return.
last four reported months
hundreds more every month
on a fraction of the budget
Across the last four reported months.
Hundreds more enter the sales pipeline every month.
Meta assists the big-ticket sales on a fraction of the budget.
Paid social leads per month, October to January, same account.
The situation
All American Print Supply Co. is a leading provider of printing equipment, from DTG to dye sublimation to screen printing, serving everyone from Fortune 500 companies to small businesses.
As they scaled physically with new locations, their digital growth lagged. With only basic digital marketing in place, they could not scale the online side of the business.
The core problemAs a primarily B2B business, they were struggling to target the right audience, wasting ad budget on irrelevant clicks and low-quality leads.
The diagnosis
Shooting in the dark
No proper tracking meant revenue could not be attributed to specific campaigns.
Friction-heavy funnel
The site was not built for lead generation, so high-ticket buyers dropped off.
Siloed data
Sales data never fed back into marketing, so nothing optimized for lifetime value.
What we did
The fix was not more ads. We ran a deep dive into their website, accounts, and data, then rebuilt the entire ecosystem around qualified pipeline.
Full-funnel ad restructure
We did not chase more traffic, we chased relevant traffic. Every campaign was rewritten and rebuilt.
- Shifted focus from ecommerce sales to lead gen for high-ticket equipment
- Implemented an Alpha/Beta campaign structure to isolate winners
- Expanded into email, SMS, and affiliate marketing for brand loyalty
Tech stack and automation
We integrated HubSpot to bridge the gap between marketing and sales so no lead was left behind.
- Custom HubSpot workflows for lead nurturing
- Landing pages built for B2B decision makers
- Advanced analytics to track lifetime value and ROAS properly
The benchmark
Published benchmarks call a 3 to 5x return on ad spend strong. Here is where this account sits on that scale, and paid social ran past the edge of it entirely.
The result
The restructure cut wasted budget first, then scaled what actually produced qualified leads. Over the last four reported months the account held an 8.7x blended return on ad spend, far past the 3 to 5x range marketers call strong, with paid social returning 41x on a fraction of the budget. Hundreds of qualified leads enter the sales pipeline every month.
“Zen Panda actually understands B2B. They’re not just running the same playbook for everyone.”
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